With less than a thousand year-round residents and an economy based largely on tourism, Bandera is the self-proclaimed "cowboy capitol of the world."
Bandera resident Jon Curry, a musician, has a way with words to go along with his style.
"In most tourist towns, there is a sense that it's orchestrated or contrived," he tells me in a born-and-raised Texan drawl. "But here there is a palpable genuineness seldom found elsewhere."
About his outfit: "It's really just a pair of blue jeans and boots."
Though on closer inspection, we counted six layers, which qualifies as deliberate dressing, in my book.